5 Reasons Everyone's Moving to Twin Falls County in 2025

I’ve watched a lot of changes happen in the Magic Valley over my lifetime. But these past few years? It’s been something else.

More and more people are discovering what those of us born and raised here have always known — Twin Falls County is a pretty special place to call home.

After 17+ years in real estate, I’ve helped hundreds of families relocate here. And when they ask me “Why Twin Falls?” I always come back to these five things.

1. Housing That Actually Makes Sense

Let’s start with the big one: affordability.

I talk to buyers every week who are relocating from Boise, California, Washington, or other high-cost areas. And when they see what their money can buy here? Their eyes light up.

In Twin Falls County, you get:

• More square footage
• Larger lots
• Actual yards for the kids and dogs
• Less stress on your monthly budget

And here’s what I tell folks: you’re not sacrificing quality for affordability. You’re just getting more for your money because this isn’t a coastal city with coastal pricing.

2. Career Opportunities Are Booming

Twin Falls County isn’t just a great place to live — it’s a great place to work. Our economy has been expanding rapidly, and I’ve watched it transform over the years.

Major employers include:

• Chobani — Yes, that Chobani. Their massive facility here brought hundreds of jobs.
• Glanbia — Dairy and nutrition powerhouse
• St. Luke’s and other healthcare systems — Regional medical is expanding
• Agriculture — Still the backbone of our local economy

But here’s what’s really exciting: entrepreneurship is thriving. New restaurants, boutiques, and service businesses are opening all the time. And with more people working remotely, you can bring your city job to our small-town lifestyle.

3. A Lifestyle That Blends Adventure and Comfort

Okay, this is where my passion really shows through…

Where else can you go BASE jumping in the morning, kayak at lunch, and enjoy a craft beer downtown by dinner? I’m not exaggerating — people actually do this here.

My family and I are outdoors constantly. Hunting, fishing, camping… it’s how we were raised, and it’s how we’re raising our kids. The Magic Valley offers:

• World-class outdoor recreation — Hiking, kayaking, fishing, hunting
• Snake River Canyon adventures — Including legal year-round BASE jumping at Perrine Bridge
• Growing entertainment scene — New restaurants, local shops, community events

4. A True Sense of Community

This one means a lot to me.

I’ve seen what it’s like in bigger cities where neighbors are strangers. Where you can live somewhere for years and never really feel connected. That’s not Twin Falls.

Here, you’ll find:

• Local events that actually bring people together (farmers markets, festivals, parades)
• Neighbors who know each other — and look out for each other
• Family-friendly neighborhoods where kids still play outside
• A pace of life that lets you be present

Whether you’re a young family, empty nester, or retiree, you’ll find your community here. It’s one of the reasons my brokerage, Elevate Idaho, focuses so much on honesty and integrity — because that’s just how things work in a small community. Your reputation matters.

5. Smart Investment for the Future

After 17 years in this market, I can tell you: Twin Falls County real estate is a solid investment.

Property values are steadily appreciating. The rental market is strong. And with continued population growth, the fundamentals are there for long-term success.

Whether you’re buying your forever home or building a portfolio, the numbers make sense here:

• Strong appreciation potential
• Healthy rental demand
• More stability than volatile metro markets
• Growing infrastructure and amenities

Why People Keep Choosing Twin Falls

There’s a reason more people are discovering us every year. Affordable homes. Great jobs. Outdoor adventure right outside your door. Genuine community. And solid investment potential.

It’s hard to find that combination anywhere else.

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Thinking about making the move? I’d love to help. As someone who’s spent my whole life here, I can show you not just the homes on the market — but the neighborhoods, the hidden gems, and what it’s really like to live in the Magic Valley.

Let’s connect and find your perfect place to call home.